Trainline plc (TRN) Earnings Call Transcript & Summary
September 14, 2023
Earnings Call Speaker Segments
James Lockyer
analyst[Audio Gap] to the Trainline Plc's fireside chat on the topic of it's tech, data, AI and its expertise around that. My name is James Lockyer, and I'm the technology analyst at Peel Hunt. But for the purposes of today, I'm simply a bystander eager to learn more. I'm delighted to be joined by Peter Wood, Chief Financial Officer; Milena Nikolic, Chief Technology Officer; and Mike Hyde, Chief Data Officer. Thanks for joining us today.
Peter Wood
executiveGreat. Thanks, James. And yes, it's great to be here today and to be able to share a bit more about our tech platform, which, of course, underpins the whole commercial success of our business. and also to be able to share the opportunities we see with the unique data set we have.
James Lockyer
analystThat's great. Before we dig into that though as you would have it, you've put out a trading statement this morning, describing the first half financial performance. Perhaps, Pete, you could kick us off with a quick overview of your year so far.
Peter Wood
executiveYes, sure, of course. So yes, we're very pleased with a strong group performance in H1. Our net ticket sales grew 23% for the group. Revenue for the group grew at 19%, a bit behind NTS due to some maintenance FX, but both are ahead of consensus and despite the strikes that we've got in the U.K. And if I just unpack the different segments a little bit more. So U.K., just continued focus on the world cup markets with the quick buy and other features that just make it even easier to buy tickets on the day of travel and that has continued to drive the growth of the top line. E-ticket penetration has moved furthermore as a result, so 43% for the last year, and that's now 46% overall, and Trainline is a key part of driving that forward. International Consumer was at 24%, net ticket sales growth, a little bit behind consensus, which is at 31%. The highlights of the international portfolio continue to be Spain and Italy, so these are our aggregation markets, but we have a really strong proposition. And the liberalization in Spain is really driving and supporting our growth in that market. And in Italy, we continue to see growth in the regional part. So not only winning share where there is a high speed and competition, but also where there isn't as well. And that's really underpinned by the app, which is now 60% of all the transactions that we have in our European business. We've also called out a couple of headwinds on the website. There are some normalization effects year-on-year versus the COVID affected year of '22 and particularly as we came out. So we're seeing demand begin to soften year-on-year as the half has unfolded. And we've also seen the competition for PBC auctions increased a little bit. So this time last year, there wasn't much. The train operating companies have now got a post-covid budget, and we're seeing more activity from them. And there's some evolution in the way in which Google is presenting its search pages as well. So the travel module, which was for flights and hotels now contains trains and they're experimenting with how and where that shows up. And as a result, the SEO prominence that we have has dropped away a bit. So there's a bit of a headwind there. From a Trainline Solutions' perspective, we've also had a good growth of 37% net ticket sales. There is some, obviously, growth from the business market from a lower base, which is supporting that growth. And in IT Solutions as well, I think there's some kind of ongoing recovery from COVID, which the B2C market -- our B2C proposition kind of a quicker to the punch there, but we're now seeing some of the uptake in this part of our business as well. So that's all good. We have reconfirmed guidance for the year despite the strong results. And really, ambiguity is around the ticket office closure, consultation that is ongoing in the U.K. There is a scenario where the government looks to go after this and to pursue shutting some of the opposite, and that might incite more reaction from the unions and there might be more strikes. So that's one scenario that would take us to the bottom of the range. Of course, if it plays out in other ways, then maybe will be of the range as well. And then finally, we have already stated our capital allocation policy and announced a GBP 50 million buyback.
James Lockyer
analystSo just on that share buyback. Can you talk us through your rationale and thought process for coming to that decision at this moment in time?
Peter Wood
executiveYes, sure. So the business has come out of COVID very strongly and has continued to trade and grow as you've seen from the H1 results. And that has led to a significant deleverage of the business. And so look, we'll still look to fund our expansion and our growth, in particular, on the organic side, we might consider inorganic, but our assessment was that even after prioritizing that there was some excess capital to restart to shareholders and the flexibility of a buyback program was attractive. And given where the share price is trading today, we think there's an excellent investment opportunity here.
James Lockyer
analystGreat. Thanks, Pete. Now Milena, as CTO and Mike as Chief Data Officer, you both bring unique perspective to Trainline. Could you briefly run us through your professional journey, leading up to Trainline, your remit at the company and how you both fit into the organization.
Milena Nikolic
executiveThank you, James. Yes. So I have started my career journey as a software engineer at Google and have actually done that for quite a few years across number of products like Google Search and Androids and some production infrastructure stuff and so on. At some stage, into my career journey, I moved into leadership roles. And over the next 7 or 8 years ago, well I have led teams and organizations of various sizes, most recently as Senior Director for Google Play developer ecosystem. So having joined Trainline 2 years ago now, just over 2 years. I'm in charge of leading innovation and tech vision for Trainline. This is with a goal of advancing our customer proposition and helping as many customers have most seamless rail journeys, of course, also helping partners leverage our 2021 Platform One technology and all of that in order to put rail into [indiscernible].
Mike Hyde
executiveSo hi, James, Mike Hyde. I've been kind of working in data and building data teams for -- I think over 20 years now. I started off doing that in the guys of sort of business consulting and strategy consulting companies in the early 2000s when the kind of big data revolution first happened and companies really started to acquire large quantities of data and then were sort of asking themselves what they could do with it. And it's been a super interesting journey in a sense. I got into technology after that and ended up working at Skype in London. So I built the data team, data science, data engineering team for Skype consumer, lived through the mobile revolution as part of that as Skype tries to transition from desktop to mobile. That team acquired by Microsoft. So I ended up building data science teams inside Microsoft Office and Skype eventually became Skype for business and what is now teams essentially. So still powers a very large proportion of the world's calling and communication. And as I went to Facebook. I was hired by Facebook to be -- to lead the -- all of the data science, data engineering teams for the London site. So went through 5 years of really big growth there. We went from a very small footprint in London to thousands and thousands of technical people by the end of it. I was also one of the founding members of the workplace products, which is Facebook's first attempt at a B2B market, which was super interesting. So I've been kind of building and growing products with data for a while now. I joined Trainline 2 years ago, but just very shortly after Milena in fact, really with the belief that there's an amazing opportunity to leverage data in rail and for Trainline to really see that as a strategic asset to grow the company. And also my extension to help really modernize the experience of traveling by rail, it causes the whole industry to deal with a little bit of that modernization as well. So -- so inside of Trainline, I run data science teams, data engineering, machine learning, AI, kind of like the full stack of the data teams that you'd expect to work with, be it with Milena and the rest of the exact teams on steering and growing the company.
James Lockyer
analystExcellent. So across to both of you, lots of different verticals, business life cycles growing different parts of them, bringing a lot of experience to Trainline. So Milena, to frame the discussion, can you give us an overview of your tech stack given the core features and capabilities and where the consumer brand trainline.com fits into at all?
Milena Nikolic
executiveRight. So you simply put our [indiscernible] customer touch points and then a layer of back-end. So felt bit about both. On the front-end side, we have our set of mobile apps, which are very highly rated 4.9 stars across android and iOS. So we have web front dense, which are really highly ranked in [indiscernible] and search engines. And then we have APIs on the B2B side, which we integrate with our partners. So I'm very happy, which is the Polish level of quality and it's kind of the fronts that our customers and partners like very much. But the part that I'm particularly proud about is, I think our layer of back end that kind of comprise our sort of Platform One. And the reason for that is that, that's where we sold the hardest problems. And rail is complex. And I'm sure some of it is obvious, some of it is probably not quite as obvious. You're not going to -- maybe we get on talk a little bit more about it here, but it's -- there are 1,000x more airports in Europe than there are -- sorry, 1,000x more train stations in Europe than there are airports. There are interesting traffic patterns. There is -- there are no GDSs. So aggregators like ourselves or anyone looking to have that proposition that's kind of across carriers has to individually integrate with multiple train operating company APIs, which adds a lot of complexity and then kind of there is a huge difference in the domain across their shares, ticket types, seat maps and all kind of the other optionals and so on. So sort of our that kind of set of back-end layers or Platform One covers the entire customer journey from these early stages of greening up the next exciting trip to Thailand or buy the ticket for your next daily commute kind of into London through kind of the transactional journey taking in case anything changes kind of being able to change our journey as well as on the day when you're traveling letting you know about the platform, any instructions. If there are instructions kind of what will be the next best action and so on. I think the part -- so there are quite a lot of different components. We won't have time to talk about all of them. But if I spend kind of our capability is going to be that central part of the global transactional platform. And I think 3 key aspects of it would be searching journey planning capability. So again, we have that across hundreds of different carriers, which will be dozens of different technical integrations, and we have optimized that to be both fast. So if users ticket from London to Nottingham, we get to you within matter of seconds or very often under 1 second. But also those journey planning results are highest possible for it. So you can get the cheapest ticket. You can get the one with the smallest number of transitions, you can get all the times that you wanted and so on. So search and journey planning is kind of the first part of the global transactional platform. Second part is our checkout and booking flows which have been optimized for scale and currently serve more than 1,000 transactions per minute at peak times. And this is something that's really interesting where trains are different to the aeroplane if one of those things that might not be obvious is for most of the rest of the travel industry, they can build things knowing that people tend to buy tickets kind of many months in advance, whereas we have to deal with this morning commute peak or evening commute peak where a lot of users are coming to expect to be able to buy a ticket at that moment. So that kind of peakiness in those traffic patterns and being able to have the scale and robustness technical systems to serve that in a very infrastructural ways for -- particularly in the U.K., where we -- where we are kind of the largest seller, but kind of also growing important European market. So that would be the second sort of part of our global transaction platform. And then the third bid that I want to call out is the fulfillment part. So in addition to showing you the journey and then being able to purchase tickets, we let you get the actual ticket, which is in the largest percent of cases or bar code or an e-ticket in a matter of seconds. And again, it is important, because of that more in peak scenario whereas you will buy your plane ticket weeks, sometimes months in advance. You book your hotel typically much in advance. Our consumers are walking into a train station and as they're approaching the barrier gate, they're buying the ticket and they expect that bar code to be landing in a matter of seconds. So again, the sort of the latency that we kind of have to provide, yes, delays that the kind of the reliability of our platform just has to be really solid because of that. And then kind of, again, on top of that the real-time [indiscernible] to get into a lot of details. I'll let Mike talk about our data assets, the smart data features and maybe the last thing I will just very briefly call out is our customer center and customer service technology, which is kind of also quite involved and very important for the quality of care we provide to customers end to end.
James Lockyer
analystYes. Lots of complexity, and I'm sure we'll get to the data point later. But with that complexity, I imagine you've spent hundreds of millions of pounds getting to where you are today on that. And that will obviously be a barrier to entry for anyone looking to come in, but perhaps you could expand more around the moats. And there are large players out there that have bigger pockets, but is there something specific that -- about your space that you have that moat? How do your tech stack say against other rail carriers and also other retailers in different verticals? How should we think about that?
Milena Nikolic
executiveRight. Yes. The way I think about it, I'm actually quite keying for both Mike and Pete to kind of pitch on this side. I think there are 2 -- actually 3 parts or all the way I think at it. The first one is sheer scale. Pete will tell you that rail is a thin margin business. So it requires quite a lot of scale, quite a lot of transactions and kind of that's your volume in order for the economics to stack up for us to be able to invest in the kind of powerful and modern platform and consumer experiences. For us to be able to -- for Trainline to be able to hire people from Google and Facebook and kind of the best marketers and technologists that can be had in the role. So I think that sheer scale that enables economics to sort of work. The second part of the moat, and I slightly alluded to this, I think in the previous question, is the technical integrations with carriers. And there is both the breadth and depth point to it. The breadth will be the number of carriers [indiscernible]. We like to say that we were in it all the carriers and whereas you might be able to pick up some very niche one that we might not, but we have almost all the carriers, all ticket types and kind of all the fares and kind of all that. The reason both breadth and depth are important is in order to see in a local market like -- European markets like, like France and Spain and Italy, you need to be able to serve customers with everything they would expect for rail. And usually, that's not just ticket, that will be all the fares on the tickets, kind of all the railcars, kind of all different things. The complexity it was not obvious to me before I joined was that child fare in France could be different one in Italy, the age range and then the level of discount you get and we get child for free. The same applies for senior railcar, the flotation tickets can get within seat maps, obviously, for different carriers and models of trains. And now on top of that, the fact that each one of those kind of hundreds of carriers has a completely different API that we have to integrate one by one, again, going back to that point of no GDS, no other aggregators apart from what really we are doing now in [indiscernible].
Mike Hyde
executiveMy favorite complexity example. So when I joined Trainline, same, very similar story, really. Rail is hard, is what I very quickly learned, the next hard in ways it's not immediately obvious. So one of the things I discovered to my surprise early on is that if you retail rail tickets, you have to worry about something called a look-to-book ratio, which means you can't -- there's a limit to how much you can even check the price of the inventory that you're trying to sell. And that's mostly because of the historical technical systems on the side of the carriers, right? So it means as a retailer, you're fundamentally serving more requests for searches and prices than you are allowed to check with your suppliers, right? So that represents a fundamentally hard technical product. How do you do that accurately fast, real time and sort of get that modern experience on top of quite an old technical architecture that you're backing off to invest in the industry. And so I mean, there's examples like that all over the place, right? So it's just 1 thing where that middle layer of Trainline just kind of solves that kind of problem makes it go away in sort of slightly magical ways. But it's hard than I've seen it, right?
Milena Nikolic
executiveYes. And it's just probably comparing. It took Trainline hundreds of engineering years to build out all of these, so sort of expecting new companies that come in and rebuild all of this. There is obviously the investment point, but there is the expertise point as well of like understanding it all and figuring it out and that's where...
Mike Hyde
executiveAnd the margin point, it's more right . You do it at all and the margins are fixed, you need to go with it for a long time to actually get the return. And that's a key part of our rails.
Milena Nikolic
executiveYes. And just I'll add one more. So just kind of third I'd really like to add in. I kind of touched on this a little bit as well, but because we cover the entire customer life cycle in terms of traveling by rail. And this means that we're not a search aggregate or like journey search type technology provider, we are there with the customer irregardless of whether they are on that big special trip or on the daily commute, we're there. Even if they need to change their journey, we're there, is -- kind of as they're traveling or kind of dealing with the chaos of train stations that kind of all that. So again, it's a very broad technical and product for more than anything offering that's kind of, yes, regardless of whether -- whoever trying to get, there's quite a lot of service to cover and build out. And I think this comprehensive customer care is both a backup in terms of loyalty, but equally more just be a pure build-out sense kind of the cost of replicating something like that.
James Lockyer
analystSo one of escape most people have noticed is that Uber has been upping its game within the transport and rail industry. And obviously, they are a tech platform, they do invest in things, and they're actually going hard quite on price promotions at the moment. But obviously, as Pete pointed out, that's probably not a sustainable business model given how thin the margins are. They do have big pockets. They can fund loss -- being loss making for longer than others. How do you -- does this -- is this -- how do you think about this? Is it something to be worried about?
Milena Nikolic
executiveYes. I think we certainly pay a lot of attention to the competition, and we keep an eye on what competitors are doing and we certainly noticed Uber starting to play in the rail space and that they have a large enough customer base and big pockets of business we're paying attention to. All that said, based on what we've seen, it looks like Uber for a rail in an experimental test effectively. We currently do not supply, technology, does not provide technology to Uber. And we say that's appropriate given that the platform -- the size of the platform player that we are. We're not really interested in doing a lot of customized, high change work for someone who's working on testing out an experimenting the hypothesis in a certain space. I think small partners that they have gone for are actually very appropriate for kind of that they're running. However, if their tests were to be positive, if they get a good signal that this is kind of a business they can make, we think we're actually well positioned to be a technology partner with them and other entire platform leverage point and so on. And maybe just to be super transparent based on the market data we are seeing in the U.K., we do not believe they're getting any traction right now. This kind of industry level data, which is public shows that there are no non-Trainline, online players that are getting share, whereas Trainline continues to grow ahead of the fund.
Peter Wood
executiveYes. Just to pick up on the kind of investment point, you're picking up James that the 10% Uber credit is cash outflow that you redeemed it right and that compares with a commission in the U.K. of about 5%. So 10%, 5%, this is definitely a loss leader -- and yes, as Milena says we haven't got the evidence that they're making material progress. Obviously, we continue to watch. They are well funded. We have seen other big players come and go in the past. The way Skyscanner and Expedia have experiments with rail in the U.K. And at certain points, they decided that it was not worth the pixels on the page that could be otherwise dedicated to driving other revenue streams. So -- yes, we're still watching, but we've not seen a huge evidence of great traction yet.
James Lockyer
analystExcellent. Just before we talk about strategy, Mike, perhaps you could add a bit more sort of numerical context the complexity of this industry that Milena has flagged a number of times. The conclusion might be that there's billions of pieces of data going through your platform on a daily basis. Can you just give us an idea of scale and the growth of that data asset and how -- and the uniqueness of it in this market?
Mike Hyde
executiveYes, yes, certainly. I mean just to put some rough numbers around. We process about 6 terabytes of data every day, so it's constantly flowing into our platform. And the way to think about it, the uniqueness of our platform is that we sit kind of at the intersection of supply and demand. So on the one side, we ingest a lot of supply data. So we said we ingest a whole lot of detailed information from 200 different rail operators all across Europe. So that's real-time timetables, ticket availability, pricing, ticket rules, real-time information about when trains are on time or delayed and so on. So there's one half of our data light comes from there. The other half of our data light is more on the demand side, which is then everything about the users. So on that side, we're ingesting not just when people buy tickets, but all of the other user behaviors that enrich that. So we're getting search data. So we're really starting to be able to understand demand at what people are looking for. What their desires and needs are, whether or not they are actually able to build that by buying a rail ticket, it's quite interesting. And then we're starting to be able to put that together and look at people's behaviors at the time. We can -- we get scan data from barriers so we can see people are actually using those tickets when they're taking journeys. And then, of course, there's a whole lot of data then around what happens, as Milena pointed out, as we are getting further down the journey. So helping people to manage those journeys, make changes, make cancellations, make refunds, all these sorts of things. So the uniqueness, I think that we bring to this is this combination of these 2 things, because a lot of players in the rail industry have a lot of information on the first half, but not very much on the second part. And when you start to think about how users are interacting with the rail system, if I back to me is a really unique valuable part that we're finding -- returning a lot of value after that.
James Lockyer
analystI'm sure. Yes. I think there's an interesting sort of commercial angle that we'll touch on later because there definitely seems to be value in there that's building. So Milena, in an industry that's as complex as yours, there must be lots of different priorities, wish less ideas running through the business. How do you think about the group's overarching tech strategy so you don't lose sight of your end goal?
Milena Nikolic
executiveRight. So the Trainline differentiates itself with technology. I think that's important to say and it's pretty clear and I reviewed example, 4.9 star rated apps and the trustpilot [indiscernible] things we're very proud of and the things that are essential to our business and technology that kind of effectively drives that. We continue to innovate and invest in our kind of product and technology surface that's absolutely key to kind of how we move. And then also tech team is kind of driving priorities of the business as a whole. So I'm kind of supporting purchase of the business whole. So as a business, as a leadership team, if we decide going to pay a goal, for example, the tech team will go and build that. So there is both innovation points and obviously kind of wherever we point our ship as a business, the tech team goes and builds technology that we need to do that. The other thing I would say kind of on top of that is sort of -- we have a large platform that serves quite a lot of users, and it kind of makes money and all that. We have to invest in constant ever greening of that technology service and the evolution and all that -- we do that in a way that's aligned with kind of key KPIs like availability. We go after anything that could potentially affect scaling of our tech platform or reduce robustness or reliability or tech productivity of our engineers. So -- and just to give a couple of examples, we might decide to move from -- or we are actually in the process of moving formulation of database, validated storage to kind of further improve our kind of robustness and then we're moving from [indiscernible] to the containers to a better -- improve productivity of our engineers and so on and -- as well as working on the cost efficiencies within what is a large technical platform and sizable cloud bill and all that. So the debate that often plays out the exact, and I think it's sort of really healthy and robust discussion is how much of our engineering time should go to business goals and kind of driving growth versus sustaining and scaling and growing and modernizing and keeping our platform as up to date and powerful as possible. And I think we are really happy with where we end up with those sessions. I think it's kind of very healthy. So kind of ultimately that strategy ends up being about that as a being about how we innovate, how we drive business goals and how we keep our platform as modern as possible.
James Lockyer
analystYou made it very clear that technology is the heart of the business. But in terms of what's the weight within the business in terms of technology people in terms of the size of that infrastructure. Are you a tech business? Or actually, do you just -- how should we think about it from that perspective?
Milena Nikolic
executiveSo in terms of -- if you're asking organizationally in terms of size, the tech team is half of the business, very sure that, that would put us in kind of a tech business and kind of the field that Pete talks kind of regularly and as it's healthy, kind of I want to make sure we have the right team and kind of obviously, the appropriate sizing and kind of all those things. So we have about 500 engineers, just over half the company, 80% of those are software engineers, so people developing our product offering and our platform offering, and then the rest are security, privacy, reliability operations and so on. Among the 400 that are software engineers that are actively advancing our product and platform offering, about 100 work on this spec strategy part that I spoke just earlier. And then the rest are advancing the chasing business outcomes across our U.K. business, our European business and Trainline Partner Solutions.
James Lockyer
analystSo again, there's lots of priorities, lots of different moving pieces within the business. There is the consumer, there is B2B, there is white labels, Global API, and that is international. How do you ensure every team across the business is aligned and fighting the same fight.
Milena Nikolic
executiveIt's a very good question, and so important. I take it really personally to run an efficient organization, but also to run an organization that's focused on the top priorities for the business and kind of making sure we get the most out of the deal that way, and I think it's also most respectful of the people we have on the team and their hard work to put them on the things that are most important. As a comment to summarize it in 1 sentence, we make sure we put people on very clear strategic opportunities, and then we just make sure they're kind of set up for success. So there are a lot of good standards, things we would do like strategy planning and [indiscernible] objective secure results and goaling our team in that way. And that applies both teams to take care of technology and technology strategy. They have clear metrics related to reliability and cost efficiency and productivity and so on as well as our either market-specific targets or product proposition capability-related target. So it's kind of -- I deeply believe that this clear alignment of people to strategic goals, very often to individual metrics that they're kind of expect to drive makes team more motivated, more empowered and the kind of that really helps. And then the last thing I'll sort say on that topic is, we look at quite a lot of our initiatives and generally kind of our investment in the people within tech through return on investment plans, kind of what we expect to get if we have a [indiscernible] team in this particular area. And based on my experience, it's not something most tech businesses do. It's kind of like so many of them play around with technology and sometimes something comes out of it and sometimes things don't. But again, I think it's just really respectful of the time and effort people put into it and we're hearing such a good feedback from the team that they enjoy this transparency. And naturally, because of that feels gravitate towards areas that are highest impact and again, that's how we end up with the teams that are more motivated, more resilient and more ready to be agile and change when something like that is needed.
Mike Hyde
executiveYes. I mean it's a great question actually because it's one -- it's often that one of the fundamental question thing is scaling a tech organization. Is how do you ensure everyone's actually working on the right thing. Fundamentally, we used to have that all the time, right, when we were growing in Facebook. One of the things Milena and I have done along with Dave Price who heads our products. since we've all been here over the last couple of years, we've actually reorganized how those -- all of those teams work. So the technology, products and data teams reorganize them really following the playbook of the most modern tech organizations. It's a pretty well-established patent in Silicon Valley, where you have these cross-functional squads that have got some engineering in and a bit of product and a bit of data, and you try to make these as autonomous as they can be. And the way you align them on the right thing is through goaling. So you need this great data-driven culture where everyone's got a metric goal they're trying to achieve, whether it's new customers signing up in into the fill, whatever it might be. And then you're trying quite a bit of space. So the idea is that these teams can then innovate, they can try things out, they can experiment. And the whole model really is about trying to get that innovation and experiment going at scale, while at the same time being laser focused on the commercial or the strategic outcomes that we're trying to achieve. It's a model that scales pretty well. I think we've both seen that scale right at massive scale. It has worked really well for us in the last year or so since we've been rolling it out here.
James Lockyer
analystSo in terms of priorities, I think that it's more -- it's obvious around consumer, the business and the international rollout there. But I wanted to ask about the Global API a little bit -- just because that's obviously -- it's there. You've done a few testing and a few ideas, but I want to ask a question around the fact that Jody previously said that you also get closer to the leisure journey. I want to get close to the leisure decision. And so from a technology standpoint, what's stopping you from today, say, plugging your Global API into Ticketmaster, for example, getting close to that side of the leisure journey or OpenTable, for example. Is that -- is your tech stack built that way?
Milena Nikolic
executiveRight. From a technical point of view, not much is stopping them. It's our technology, it's built for interoperability that was always on the main architectural choices than you can expect how the stack is implemented. If you mean specifically this particular example, distributed commerce and partnerships with other large retailers in kind of very different domains, different aspects of the customer journey, we have already done that in a couple of examples that gets most notably with booking.com. So when you finish booking your train journey, you can book hotel through booking on Trainline's app right now and website as well actually. So we've proven that, that works and it's not difficult to build, certainly technology is not in the way. However, any external integration always takes some time and effort. And we try to stay laser focused on some of the existing strategic priorities, so kind of the -- if the follow-up question will be, why not this particular set of potentable? And I remember what the other example was, I think it will be general with that.
Peter Wood
executiveIt's exactly right. The opportunity is there, the tech is there, and it's a trade-up rebook. More IT is than we can fuel. So we stay focus and you've had to say many times before, that net ticket sales continues to be the focus, finding other ways to monetize or to distribute, but those will still be good ideas down the road. But right now, we're focused on international expansion and driving a lot of that sector, but these are all good ideas. And at some point, we'll get closer to executing on.
James Lockyer
analystSo Mike, part of Trainline success with the consumer and with businesses and perhaps over time with these other retail leisure opportunities, is the insights you're able to garner from the data that you have. You had a tool that, as you mentioned, ingest data from the rail carriers takes passenger data around things like price elasticity, demand throughout the day, et cetera, et cetera. We talked about that as being a potential valuable asset over time. Some of that data obviously useful for trainline.com, such as your platform prediction that you've already put out there. But any other gems that you're able to pull out and to discuss today with us.
Mike Hyde
executiveYes. I mean we actually use that data set exactly as you described, that combination of the history of user behavior, combined with deep domain knowledge of how the railways work. We use that to power a number of features inside the products and really kind of try and provide a unique user experience. Some of those are obvious, some of those slightly behind the scenes. One of the most obvious ones, for example, is split save in the U.K. So I don't know if you've seen when you search for a ticket between 2 points sometimes, you see just a much lower price come up sometimes called split save. And that's like a real data-driven algorithm in the background, which is working quite hard because in the time it takes you to search for an origin and destination, it's going off and using the algorithm to basically look for all the different combinations of sub journeys that put together might save you money. And the complexity of the pricing system means that sometimes really big savings can be found by putting it together in different ways. The challenge, as always, with Trainline is to do that at massive scale and at a massive speed, and that's where the kind of the data algorithm comes in trying to predict exactly where that's going to happen. But then when it shows up to the user, it's just up -- just a cheaper price. It looks like a simple thing, which is -- I think the power of these approaches. There's a lot of other things we do in the background on a similar thing, for example, the way we delay notifications, alerts and so on, all of that is sort of machine learning driven in terms of trying to predict when things are going to go wrong and personalized when people need to -- need to get those alerts. And more broadly, what we are thinking about at the moment is really how to sort of use that asset to personalize the experience more and more as we go. As our business expands, as Milena mentioned earlier, actually, we're becoming more and more ambitious about the breadth of the market that we are appealing to. And that's everyone from someone on their daily commutes or you know exactly where you're going. And what you really want to know is whether you're going to be 1 minute or 2 minutes late. That's the critical piece to you. On the other hand, we've now got visitors from the U.S. who've never traveled by train before in Europe and they're planning a trip of a lifetime across 5 countries. And that's a really different problem space. And so we're trying to use our data machine to actually get smart personalization and put the right thing over on the right person at the right time.
James Lockyer
analystSo as you say, it feels like extremely valuable, and you're using it for yourself at the moment. But I imagine some of these insights or other insights would be strongly welcomed by the rail carriers as well, given their margins are relatively low as well, given the high asset nature of that business. What might you be able to do with the data to help them around their current schedules or the demand for passengers or even dynamic pricing?
Mike Hyde
executiveYes, absolutely. I mean, we do already collaborate with the industry on quite a few fronts, but mostly relatively operational things, things like sort of ticket revenue assurance as we've said, the pricing particularly rules are quite complicated. So there's lots of ways that we sort of partner day-to-day on these things. But you're right, we are starting to think more strategically about these types of data insights and how valuable they would be to the wider industry. And I do think it's part of our mission to help unlock it. We're very much in account that if we can help to grow the whole rail industry that benefits the industry and it benefits us as well. Some of the approaches that we've seen from our past, certainly, Milena and I have seen in Google and Meta, we don't need any convincing of the value of really deeply scientifically understanding user behavior and using that to really help to drive growth in a service. We really design a service and a product in such a way that it meets people's needs. If you start to look through the lens of things like user retention, user behaviors over time, patterns of travel, patterns of loyalty, these sorts of things. They start to be very valuable. And I'm completely honest that the rail industry doesn't have a great understanding of its users, nor its customers at the moment. It traditionally runs on accounting ticket sales in total or journeys, if you like and making sure the trains are in the right place. But this lens of understanding user behavioral patterns and how they fit with the service and how they react when you change the price or when you change the service all the timetable. I think it's hugely valuable, yes. I mean, especially in Europe actually as well, where we're seeing more competition between carriers then this becomes even more important to understand how the customer base is responding. For some of the challenger brands in Europe, we might be selling what, 20% more sometimes off their tickets. So our ability to kind of tell them how their customers are responding in details of what they're doing commercially. I think there's something really valuable there. And it's definitely something that we're alive to and we're exploring.
James Lockyer
analystSo we can't talk about data and innovation without talking about AI touched on it briefly, but there's -- it's a lot bigger in the news in the moment appears to be risks and ops in every industry, hype or not. And it's come in many [indiscernible] over the years. But before we discuss this new trend within that, can you touch on how you're using AI in any [indiscernible] today?
Mike Hyde
executiveFor sure. You're right, no conversation will be complete without mentioning AI, right? I think we're at a peak high or maybe not even close to peak high -- controversial, we might be heard of AI as we might be post AI hike and maybe, but yes, definitely something we're obviously super delighted and happy to talk more about it. In terms of what we do today, though, I mean we're not new to this field. We've got a pretty advanced machine learning engineering team that's part of my data team and there's a whole bunch of machine learning algorithms that are quite advanced and that are driving the experience that we ship in our product today. Great example of that might be, we're just in the process at the moment of rolling out a new price prediction algorithm, which, again, is actually a pretty scientific problem, not least because of all the complexity that we've just covered. But the idea here is, again, you're searching for a ticket and you see the prices, especially if it's an expensive ticket and you're buying it a bit in advance. And what we're now being able to tell you is not just here is the price today, but we predict that you've got x number of days to buy it at this price before the price might go up. You see what I mean, we're able to do that because we've got an algorithm that's learning and training all the time on the -- not just historically when those prices change based on things like how close you are to the time of departure, but also all the other insights that our system has from what people are searching for. So we're able to kind of guess what demand is -- so what I was talking about earlier, the intersection of supply and demand, you can start to measure the demand, use that with our historical domain knowledge of how that route or the carrier operates and starts to put a prediction in front of people. So things like that, I think, are very valuable and pretty unique experiences for the customer as you're planning your trips, but built on actually quite a lot of science and technology behind the scenes. And there's a bunch of similar features like that. We have like sort of recommendation campaigns and prompts that are designed to inspire -- and as I said, more broadly, we're trying to build towards a sort of personalization engine or a personalization framework, which is going to be able to understand a bit more about the context of where you are on your journey, what you're trying to do and then fine tune what we offer to match your needs much better. So yes, lots of -- I think there's quite a lot of examples of where data-driven ML algorithms are powering the experiences we've put in front of people today.
James Lockyer
analystSo I guess taking this one step further and just going back to the point around there's a hype around it and the worries around it. I think the main reason at the moment is, it appears to be democratizing AI for businesses that don't need as much investment behind them and with loads of articles of where the AI is able to do something that the experts couldn't do quickly. So I think that's the main thing. But could you split the hype from reality for us here? Can these technologies enhance trend? Is there something you've got that others don't have, which means even AI around the data, let's say, couldn't take advantage? And what new innovations could you do that weren't possible before?
Mike Hyde
executiveYes, totally. And you're right. I read those articles as well. But, Pete the way I think about it is the real -- the game changer with generative AI as it falls into our place. And why that is different from machine learning that I've just sort of described is that it that by broadly, machine learning is a very good approach when you've got a very well-defined product space, like something like the price prediction. I just mentioned, you've got kind of inputs and outputs. It's exactly the same question. And the power is asking and answering that question, thousands and thousands of times an hour and your algorithm gets very good at a very narrow problem basically. What generative AI does, I think, is almost the opposite. It allows us to address and ask much more open-ended, less well-defined, less constrained problems, but also in a slightly more nondeterministic way, like a less precise way. Do you see what I mean? And a lot of our thinking around how we use this to enhance our product is that this is very additive to what we already have because you kind of need both you see what I mean. If you're doing something like traveling by train, you need that precision, you need the core engine underneath to actually to bill the ticket, you need to know precisely when the train is going to go. Not approximately, you need to know precisely what it's going to cost, so you need to know that your ticket has been bought and is in your hand as you're walking up to the barrier. So I think all of those things, it doesn't change. But what it does do is, it lets us then sort of expand on that and use that platform to then get into much more sort of human problems, things like the example I gave earlier. I'm visiting France from New Jersey, and I would like to plan a 5-day trip through Europe, like plan my itinerary for me. Like that's a great question, right, which is very compelling, very real user question. But there's no single one answer to that. It's like a discussion. There's many answers to that problem. But then being able to go from that sort of inspiring creative mode of things like planning a trip, working at when it go, what's the weather going to be like when I get there, all of that to then like tying that down to something very specific, which is okay, but literally, however I got to buy the ticket before the price goes up and have I bought it, it's like fusing those 2 things together. So what we're most excited about is -- and I genuinely think puts companies like Trainline in a very strong, very unique position, it's only by being able to fuse that's sort of over ended and that very precise fulfillment machine together that you can really come up with these very compelling user experiences. They're not just sound good by creating a lot of words, but actually solve a real problem for people and actually take them on a journey and not just talk about a great experience but deliver on for them as well.
Peter Wood
executiveAnd let me just add -- I love listening to you talking about it, just to be move into like investment scale, like we're mindful of incubating at the moment. And just don't expect what Mike is describing to appear in November results, we're probably just adding that way. I mean it's great to see the vision, I'm definitely not that -- but I just wanted to kind of level set with those [indiscernible].
Mike Hyde
executiveCertainly right, because it is early days. I mean, right. It's early days in this whole space. What we've done is we've set up a small AI Lab which is just a very modest size, but it's a small number of very highly skilled engineers and machine learning people going deep in this space. Just to really try and start researching where this can go for us. And we've been -- to this point, right, we're trying to manage this responsibly. We don't have to run into this space because we're still pretty early, I think, in the way this whole thing will be developed. But are we excited about the potential where this could take us, yes, 100%.
James Lockyer
analystSo then the conclusion I can pull from that is, you seem to see it less as a risk and more of an opportunity for you at this stage.
Mike Hyde
executiveYes. Yes. I think for sure. I think that's exactly right. I think as you mentioned earlier, I totally agree that the -- the technology itself of large language models is becoming rapidly monetized. I mean, honestly, that's amazing, but the speed of which has become commoditized. I mean, I've never seen anything like this [indiscernible]. Honestly, it was only a year ago that you would need like a world-class research department and a supercomputer to [indiscernible]. Google, Meta, only these massive companies could even play in this space. So I think -- the things blown my mind most about the technology is the way that it's become democratized. So medium-sized companies like Trainline, we can leverage this technology and how to do things with it. So I think that's exciting, but I think we will, therefore, shouldn't get hung up on the idea that the generative AI is in of itself like a very strong investment case, quite careful about that. But I think when you combine that capability with something which is unique, which is, frankly, as we've talked about, the same thing it always was, which is like a unique data set, a unique set of capabilities, a core platform is very hard to replicate. When you put those 2 things together, then I think you've got something that's very value creative because you can start to take that platform and have a multiplying effect on top of it.
James Lockyer
analystJust got a few minutes to answer a couple of questions from the audience at this point. So the first one, I should open up my list below here. So the first question is on -- yes, multimodal digital mobility services. I mean the EU is working on that and trying to make it more simple to basically go across different types of mobility services. You obviously just look at rail and I know that's been a coach as well, sorry, but there are others that are looking to do the first and last as well as and Uber obviously being the first, I guess, lot of the mile. How do you think about that side, the mobility element of it in order to get trained working, you see people around the country got to get to the train station. How should we think about that going forward?
Peter Wood
executiveYes. When I start on sort of [indiscernible] a tech aspect then [indiscernible]. Yes, this is definitely an active space and kind of mobility as a service is another kind of angle on this, which has been incubating for a while. And that there are kind of commercial challenges we're dealing with much shorter journeys, which the commissions and the revenue streams that might be available to technology partners that are smaller. I think the problem you've kind of described from a customer's perspective is definitely very real and is there to be kind of disruptive, if you like. And I think there is opportunity and there's more people playing in that space, but commercially, there are some challenges that we would -- that need to be overcome. I still think there is a huge opportunity within the kind of rail network itself and actually bus or coaching rail do fit very neatly together. There's quite a strong substitution effect even in the decision-making. In fact, I don't know 6 or 7 years ago when we layered coaching to the U.K. experience, we actually saw an increase in the conversion rate on rail because people didn't have to bump up to the other site to check the times of the process, right? They were able to make the conclusion there and then, which was maybe not exactly what we're expecting. So I think there is opportunity, but there are challenges commercially [indiscernible].
Milena Nikolic
executiveTechnically, I'll say it looks very different in the urban environments in places like London or Paris or kind of anything that is large city like that as opposed to the other end of that where you're more kind of you landed on, you're right on the train station and then you need to connect to a next village to either share or like a drive or something like that. The technical challenges that come on each side are a little bit different. In the urban environment, more than anything, the challenge is fragmentation. Every city has gone with a different solution and numerous different most transport or obviously, but even just when you look at the number of different bikes or e-scooters in London and kind of all that. So I think -- it's going to be very difficult for everyone to connect it in a way that presents a global platform. It's not that it's unsolvable, it's just that very individual way, it will be quite a lot of work. I think solutions that are potentially more like what we're looking right now in terms of paying [indiscernible] style solutions might be kind of easier, more scalable way to approach this and that's the one we are currently looking certainly on this side of the -- urban that, I guess, first or last mile that we did in urban platform.
James Lockyer
analystSo the next question sort of links slightly to one of the points you made within that around the fact that you introduced coach, actually it increased share of train within that. The question here is, any practical examples you're working on to further take or take market share from short-haul flights, a different mode. I know one of your goals as a company is carbon reduction. There's lot -- I think France has made short -- very short-haul flights illegal, I think, you talk about that. But is it something you're doing to try and take short-haul market share?
Peter Wood
executiveYes. I mean there's definitely a kind of sustainability thread that runs through Europe when it comes to that and it kind of underpins the investment in high-speed rail that we're seeing, most notably and most recently in Spain who has gone really big with that investment. And it is having the impact that the government is desiring, right? The prices have reduced. The time from door-to-door is -- in case of Barcelona and Madrid is actually lower now than it is on train than it is by air, if you consider the travel and the check-in time and all the hassle that you have from that. And I think it's a 23% decrease over -- I forget which quarter it was. But there are -- there's data around there, which is saying that there is a modal shift on boarding. From a Trainline perspective, we want to provide a really first rate, well, we do provide a very first-rate experience for rail and ground travel with coach as well, I guess. So we're not about to layer in flights to allow that comparison. We think that dilutes the experience overall and so our focus is going to remain on rail, but we are absolutely part of that story in enabling frictionless ways to explore the options that rail offers and to purchase your ticket and then to make the journey as frictionless as possible as well.
Mike Hyde
executiveYes. We got some -- there's some very interesting data analytics, which has come out of this space recently, because we've done a lot of work comparing the relative ease of traveling by train between any 2 destinations or flying or driving essentially and looking at the carbon differences between the 2, but also the convenience, the time and the price, which is very interesting because there's some obvious places already more and more than people know. But it just makes a lot more sense to travel by train for all those reasons. And equally, where it doesn't, that's also creating conversations with carriers, with governments and policymakers about like how there's a real opportunity to sort of reposition rail to make it more competitive with those other modes. So yes, that's a very super interesting space that they're exploring at the moment.
James Lockyer
analystAnd just one final question around sort of product road map. I don't know if we want to go into the detail around what you're doing but you've recently released some large updates with respect to digital railcars, digital season tickets, which are obviously big changes, but you've still got, as you mentioned, the sort of 400, 500 tech people in the business. What could we expect over the next 6 to 12 months?
Milena Nikolic
executiveLot of exciting things coming, I don't know if we are ready to announce any today. I don't want to steal the glory from the team that's going to put out whatever their launches in a kind of in a very exciting way. But as you can imagine, we're investing quite a lot in Europe in improving the comprehensiveness of this kind of traveler care that I spoke about, both in terms of flexibility of the journey, but also real-time information and kind of everything related to that quite a lot of data in that area, there's only reason to become available to us through various different regulatory kind of angles and now kind of that data is available and we cannot wait to open that up to our European customers. And then kind of I hinted a little bit in the U.K. kind of that we're exploring some of these urban and kind of big scenarios, of course, continue to focus on the World Cup and making frequent journeys and commuters' lives much more pleasant and easier.
Mike Hyde
executiveYes, exactly, yes, we still feel like there's lots to do on things like search on sort of scale, speed, that a complex space, which continues to get more complex. And also just managing, delivering some of the stuff I was talking about, about personalized experience through the whole journey, we still think there's lots of opportunity to kind of innovate in that space as well.
James Lockyer
analystExcellent. That's great. And we've come to time and come to the end of the questions from the audience as well. So thank you.
Peter Wood
executiveThank you, James. And yes, hopefully, everyone has learned a little bit more about our tech skill sets and our platform and the opportunities on data. We've covered quite a lot of ground. If you've got questions, then please follow over to our Investor Relations team, we would be very happy to take them on.
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