LendingTree, Inc. (TREE) Earnings Call Transcript & Summary
July 27, 2023
Earnings Call Speaker Segments
Operator
operatorGood day, and thank you for standing by, and welcome to the LendingTree conference call. [Operator Instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Andrew Wessel, Head of Investor Relations. Please go ahead.
Andrew Wessel
executiveThanks, operator. Good morning to everyone joining us on the call to discuss LendingTree's Second Quarter 2023 Financial Results. On the call today are Doug Lebda, LendingTree's Chairman and CEO; and Scott Peyree, COO and President of Marketplace Businesses; and Trent Ziegler, CFO. As a reminder to everyone, we posted a detailed letter to shareholders on our Investor Relations website earlier today. And for the purposes of today's call, we'll assume that listeners have read that letter, and we'll focus on Q&A. Before I hand the call over to Doug for his remarks, I remind everyone that during today's call, we may discuss LendingTree's expectations for future performance. Any forward-looking statements that we make are subject to risks and uncertainties, and LendingTree's actual results could differ materially from the views expressed today. Many but not all of the risks we face are described in our periodic reports filed with the SEC. We will also discuss a variety of non-GAAP measures on the call today, and I refer you to today's press release and shareholder letter, both available on our website, for the comparable GAAP definitions and full reconciliations of non-GAAP measures to GAAP. And with that, Doug, please go ahead.
Douglas Lebda
executiveThank you, Andrew, and thank you, everyone, for joining us today. We earned $27 million of adjusted EBITDA in the second quarter, generating a 15% margin, which was well ahead of our forecast. Our outperformance was due to strong segment margin performance in Consumer and Insurance, combined with our laser focus on managing operating expenses. Although the revenue environment remains challenging across all 3 of our segments, our team's work on improving operating efficiency allowed us to meet our VMD forecasts. As the second quarter progressed, credit markets broadly tightened across the banking and lending industries, causing demand for many of our lending partners to decline. In Home, several mortgage originators were forced to reduce their bids as cost per funded loan had reached levels that were no longer sustainable. Personal and small business lenders broadly tightened their criteria lending further, causing approval rates for our customers to decline. The insurance carriers we work with, were continuing to decrease their marketing budgets as inflationary impacts will require further increases to auto and home premium rates. This revenue degradation continued into July and is baked into our updated financial outlook we're providing this morning. That's the bad news. The good news is that these macroeconomic headwinds should prove temporary. We're encouraged that the Fed is signaling it's nearing end of its campaign to tighten financial conditions with higher interest rates, the pace of inflation continues to slow. We also recognized a healthy labor market, with historically low unemployment as a key component for lenders to expand their relationships with our customers, when capital markets volatility and short-term economic uncertainties subside. We have faced -- we have made changes to adapt to the challenges we're facing. We've focused our management team to capture incremental revenue while improving our expense profile. We have improved our product function and have identified key areas for potential additional savings to result. For example, Scott Totman, our CTO, has taken over personally our data initiative. We've also brought our people back to the office, which has helped to speed decision-making and reinforce the entrepreneurial culture that has made us such a successful company historically. In the third quarter, the management team is focused on maintaining cost discipline and identifying areas of incremental revenue growth despite the various headwinds that we've been facing. We're going to release our reimagined and rebranded My LendingTree platform and continue working on improving the customer experience to drive more engagement with our customers, higher conversion rates and thus higher unit economics. Before I turn the call over to Scott for his comments, I would like to thank J.D. Moriarty for the impact he has had in his time at LendingTree. He helped lead our diversification strategy, completing 7 acquisitions in 3 years, which helped us remain solidly profitable despite the very difficult operating environment that we're facing. I could not be more excited for Scott to assume additional responsibilities of leading our lending marketplace businesses. Our sales and marketing teams will also report directly to him. His performance, the Founder and President of QuoteWizard has been exemplary through multiple cycles, including the current one. He has proven to be an excellent operator, inspirational leader and truly embodies the entrepreneurial spirit of LendingTree. We are looking forward to the positive impact he's going to have on our own business, moving forward. Scott?
Scott Peyree
executiveThanks, Doug. Appreciate it. First off, I'd like to say I'm really excited to take on these expanded responsibilities and looking forward to providing a larger impact for all organizations. . I've spent the last 2 weeks taking a real deep dive into all the components of the marketplace businesses, and I'm excited to say that both the quality of the people and the number of near-term opportunities that I believe exist in the core business. I will be fully focused on improving the operational efficiency and growing the core business of LendingTree -- businesses of LendingTree. First off, I really want to build a more cohesive symmetry between the marketing and sales teams as it's critically important for the people developing the products we work very closely with the people selling the product. Similar to Insurance, instead of focusing on [ prying ] every dime of revenue from customers that are already under budget constraints, we'll be focusing on providing the highest-quality, highest-intent consumers and then focusing on monetizing efforts around those consumers. As we've seen, even due to macro headwinds in the history, we're currently driving the highest-quality traffic at the highest VMM margins in our company history. I fully believe we can do that across the board in all of our business units. In Insurance, we're actually doing more VMD year-over-year over significantly lower revenue, as you can see in the numbers. I'm a big believer in having a maniacal focus on a small number of things that are the most impactful to the business. It's already becoming clear to me what some of those things and those items are, and we are actively focusing our resources towards accomplishing those items to quickly get wins on the board. Finally, we'll have a relentless focus on operational efficiency, velocity of decision-making, turning big projects into small projects, challenging long-held assumptions, focusing on understanding the sizes of opportunities before committing resources, et cetera, et cetera. We will have an aggressive offensive stance, going forward, which will have a big impact on our productivity. Thank you.
Douglas Lebda
executiveAnd now operator, I'd happy to open the call for questions.
Operator
operator[Operator Instructions] Our first question comes from Ryan from KBW.
Ryan Tomasello
analystClearly, the hope is that the revenue environment inevitably improves. But given the importance of navigating the upcoming maturities, maybe you could provide a bit more detail on the different options you're thinking about for addressing the [ convert ] that goes current next year. Do you feel like the current free cash flow and EBITDA profile of the business can support that? And I guess on the expense side, are there additional levers you could pull if needed, in the scenario that the revenue environment doesn't go your way?
Douglas Lebda
executiveI'll open up broadly and then let Trent give you the details. Obviously, this is something that we are very, very focused on, and we have had a number of conversations internally. We have a number of options that we are exploring, I don't know how much of those details we want to talk about. But to the extent of other levers, the answer is yes. We do have discretionary product investments that I've talked about that if they -- if things do not bear fruit, you can certainly make changes there. So yes, there are other cost levers you can do. . Right now, we want to maintain a balance between [ new ] focus, a small investment initiative -- investment into initiatives around data, customer experience because we think they're core to the business. But at the same time, we're incredibly judicious with that. But suffice it to say, we are very, very, very focused on that maturity and would hope to be refinancing it in some way. Go ahead, Trent.
Trent Ziegler
executiveYes. I mean, I think Doug covered it well. We're obviously laser-focused on it. We're exploring a bunch of alternative options available to us. I think the good news is we take some solace in the fact that there's -- we have 4 quarters left before that maturity becomes current. We've got 8 quarters left before it actually matures. And so we're weighing all of our options relative to the performance of the business. Obviously, the option's available to us to get a little bit better, should performance improve. And I think we have some reason to believe that as we get a little bit more certainty around macro, there's good reason to believe that the Insurance backdrop could turn a little bit as we head into next year, some stability in some of our consumer businesses should provide some upside. And so we're weighing all those alternatives relative to the performance of the business.
Douglas Lebda
executiveYes. And the only thing I'd add is, in an environment like this, where your unit economics on the revenue side, whether it's the price lenders want to pay, the amount of volume or the coverage of how wide they're willing to go, as all of that has gone negative and we have gotten sharper and sharper and sharper on the marketing side, particularly in Insurance, and Scott just talked about bringing that to the [ lending ] side, the business and the margin profile increases, when you get any sort of tailwind on the other side, whether it's a conversion rate increase through product improvement, whether it's lenders expanding demand in some way, that margin tends to stick. So obviously, sometime in the next many quarters, we're going to have to be improving our financial profile so that people are going to want to lend money to us. But we are laser, laser-focused on that, while Trent is also working on financial options as well.
Ryan Tomasello
analystI appreciate all that color. I guess on the guidance, the revised guide looks like it implies second-half EBITDA of around $30 million to $40 million by our math round numbers, $60 million to $80 million annualized. And it looks like the implied 4Q EBITDA guide is at the low end of that range on an annualized basis. I guess, should we think about that as kind of the run rate EBITDA power, as things stand here for the business today? And are there key variables that could move the needle in the second half relative to the guidance that you'd call out specifically?
Trent Ziegler
executiveI guess, what's -- we're calling out relative to that would be -- obviously, we're -- the revenue challenges are real, and we're seeing those, and that's probably not a surprise to anybody, given the headlines around -- as the worst mortgage environment in 20 years. We've talked about home equity as a relative source of strength. Within that, that's starting to be a little bit more challenging as rates continue to go higher, that's becoming less attractive for consumers. . And so there are a lot of reasons why we've had to pull down our revenue outlook for the rest of the year. What I would say is, we are forecasting similar seasonal declines in Q4. Q4 is always a seasonally much slower period for us. And I think there is a little bit of uncertainty as to how much of that seasonal effect show up in a year, where sort of the baseline has already beaten up a little bit, right? And so we're certainly taking a conservative stance with regard to forecasting those trends through the rest of the year and in the fourth quarter in particular.
Douglas Lebda
executiveYes. The way I -- just to add on a little bit, I think of Q2 as solid quarter, not where it historically has been, but call it fairly normal. Q3, as we talked about, you're seeing some pullbacks from lenders that we do not believe are institutionalized in the market. It's not like our product doesn't work. It's not like the buyers aren't there. It's literally just that they -- just like we won't bid on Google search [ terms ] path to point of profitability, lenders do the same thing with us. So we don't see that, clearly, as permanent. The other thing that we take some comfort in is when we talk to lenders about what they're doing with us vis-a-vis competitors, we feel like we're, generally speaking, one of the last places that they turn off or that they pull back on. And then Q4, as Trent said, is seasonal, is a seasonal downturn. Typically, in our industry, people -- consumers in general are not thinking about financial services in Q4, and then they really think about it in Q1. So no, I wouldn't take this as the ongoing run rate.
Trent Ziegler
executiveShort answer to that question is I think Q3 is probably a better baseline to use as your run rate. Q3 is a better baseline than Q4 as you look at kind of how you model it into next year.
Operator
operatorOur next question comes from Jed Kelly from Oppenheimer & Company.
Jed Kelly
analystJust circling back on the Insurance segment, should we expect this margin profile you're seeing to continue as demand from the carriers is depressed? And then just looking at the insurance marketing segment in general, Scott, there's quite a few of the marketplaces that participate in this business. Are all of them going to be able to survive as this continues to get pushed out? Or do you see some type of consolidation happening in the industry? Just can you touch on how you think these headwinds are going to affect some of your competitors?
Scott Peyree
executiveYes. Thanks, Jed. I'll start with the margins. Yes, in the compressed market, we would expect our margins to remain high. Because like I mentioned earlier, we're just focusing on the highest quality, highest intent on consumers for our clients with the limited budgets they have. And honestly, there -- our competitors' advertising is very suppressed, our direct clients, like they're not spending any money directly with a lot of places they historically do. So the traffic -- being that we're focusing, we're not spreading our spend out in our monetization now like spin like butter, like we're focusing on the right areas. So we would expect our margins to stay good. Now when the budget started coming back in '24, then margins might be start getting compressed a little bit as the marketplaces get more competitive. But that said, it will be very conscientious about total VMD dollars going up significantly, which we think we're really well positioned for that when the budget starts coming back, which I do expect them to start coming back in early '24. Now that kind of leads into your final question of the competitors. And yes, long story short is there will be a number of players that don't survive this. There's a number of -- I would almost say, you start with the smaller marketing affiliates that maybe aren't as well known out there, that do go out and kind of clog up the marketplace a little bit. Those guys have been hit really hard, and some of them have exited the marketplaces like the SCM marketplaces, for example, and I don't know if they'll ever come back into those marketplaces. Some of them just disappear. Some of them might get consolidated into some of the bigger players. I don't know if any of the big players, ourselves included, are out looking to actively look to buy any of these guys without getting an absolute screaming deal out of it. But I do think when we get into next year, similar to the 2016 downturn, there's going to be a lot fewer players in the marketplace, which does create a Goldilocks scenario for a performance marketing company.
Jed Kelly
analystAnd then just as a follow-up, Scott, what is the team looking at? Is it interest rates stabilizing, supply chain stabilizing that gives you confidence that the carriers are going to get their profitable -- underwriting profitability under control?
Scott Peyree
executiveInsurance is not interest rates as much as it is inflation, that's insurance companies' problems. And so they need inflation -- because right now -- for the past 18 months, they have not been able to keep their rate increases at the pace of how inflation has been going. And inflation in -- as well publicized in the auto insurance industry for car repairs and whatnot has been even higher than the overall CPI, and it still is quite a bit higher. But that all said, it is starting to cool down and there is positive signs, used car prices, cost of car repairs, it's starting to normalize and come down. So that equation where they can't catch up to inflation is now starting to change with the rate increases, inflation started to stabilize in the car insurance industry, and the rate increases keep happening. So sooner or later, those lines will cross. They will get back to a profitable combined ratio scenario. And so then you can -- and so then the big hope with a lot of these carriers is that they're feeling a really good spot by the end of '23 when the budget cycle is switched to '24 that they're feeling that all the policies they're bringing on are profitable policies they're bringing on and they reset the budgets going into '24. And based on their confidence level, they can get aggressive really quick. But the big driving factor is inflation stabilizing.
Douglas Lebda
executiveYes, we were talking about this yesterday at our Board meeting, and Scott hit the point of the combined ratio, but also that it varies state by state. In a number of your large states, where, for example, California, that state-by-state, things do work. Insurance carriers, if they're not going to make money, they're not going to go market to originate that policy for sure, and that's the same thing you see with the lenders. And so with -- when rates stabilize and inflation stabilizes, some way, those are both intertwined, we feel like we're going to be a much sharper company and be ready to roll.
Operator
operatorOur next question comes from Youssef Squali from Truist Securities.
Youssef Squali
analystSo maybe a quick one for Doug and one for Trent. So Doug, obviously, anybody looking at Tree right now, they're looking past the second half of the year, they're looking into '24 and beyond. Knowing what you know today, what kind of segments -- or what segment, sorry, do you see kind of coming back first? And what are the kind of indicators or gating factors that you're kind of watching for that turnaround? And then Trent, good job on the operating efficiencies that you've shown against a pretty tough top line. But how much of that operating cost efficiency do you think you can maintain maybe into next year as revenues come back?
Douglas Lebda
executiveI'll take the first. I would say, in this order, I think you'll see Insurance come back first. I think you'll see probably Consumer come back second. And I think you'll see Home come back third. And by the way, the -- I think -- as you think about it, those are also in order of probably the most -- the biggest opportunities as well for revenue and profit contribution. The Insurance business got covered. That's a fact of simply insurance companies being able to underwrite -- get their rates higher, so that they can underwrite appropriately and profitably. Consumer, keep in mind that many of the personal loan lenders or pretty much most of them are either marketplace lenders or correspondent lenders that are selling funds directly into the capital markets. So the capital markets are tighter, which we don't know what the Fed is doing, that's going to hurt there. But that air hose snaps that. The capital market has stepped on that arrows from time to time with us, but it always bounces back. And then the Home business, right now, you've got -- refinancing obviously doesn't make sense for anybody. And in the purchase market, home buying and selling is not what it would be, given high rates and buyers and sellers really kind of staring at each other in that market. And then I would say, underlying all of that is us trying to improve our consumer experience, which improves conversion rate, which makes the whole business profitable, I think Insurance, Consumer and Home. And then the other thing that we really monitor, as I said before, is like if we're gaining share or maintaining share versus competitors, that's important, too. I won't say it's perfect in every one of those, but I do know that I feel really good from the standpoint of our partnerships, the efficacy of the model. And lenders just want to do business with us, and they're telling us this is -- it's an economic thing right now, and they'll be back.
Trent Ziegler
executiveYes. And then, Youssef, on the operating efficiency point, I mean, I think what we've seen is we've taken a lot of steps over the last 12 -- 6 to 12 months to simplify the business in many respects. As Doug noted earlier, like candidly, we still have some discretionary investment going on, right, that we could choose to dial back if the situation warranted. . But no, I mean, I think we've seen, as a result of leaning out and getting more focused and efficient, we're already operating better and faster and on more -- fewer focused things, right? And so as the revenue opportunity comes back, looking into next year, there's not a need to continue to staff up considerably against that revenue backdrop. I don't see our OpEx growing materially at all as we look into next year.
Douglas Lebda
executiveSo I'll tell you, just long out on one change that we made internally, which is most companies you might set goals and OKRs at the beginning of the year, probably do it in November. And then by January, February, a highly changing environment that is pretty much irrelevant. We've moved to a quarterly cycle. And then to the fewer [ things ] comment, everybody in the company is responsible for 3 to 5 things that you're going to make sure that you deliver on in the next 3 months. I mentioned in the last quarter, we did that with our -- how we do product. By the way, we've also brought on a lot of new management and made a lot of changes to make us sharper as well, too. But that quarterly cycle enables us to pivot, enables us to look at each one of our initiatives, say, "Okay, like this one's working. That one is not. This one is behind, right? Let's ship personnel over here. The market's changed, let's double down over there." So it has enabled us to be much more nimble, and we're doing a lot more with individualized, focused teams that are cross-functional who can make all the decisions. So as Scott was alluding to, to just getting faster, a lot of that -- all goes into it. We're really, really trying to improve the way we do operations and -- at this company.
Operator
operatorOur next question comes from John Campbell from Stephens Inc.
John Campbell
analystTrent, I think in the past, you've talked to the belief that you can return the business back to high teens or kind of possibly 20% type of EBITDA margins. You guys are obviously there in the past. You're going to need a degree of a rebound in the top line, I'm sure, for that better leverage. But you've taken a lot of steep cost cuts. It sounds like you -- there's going to be a little bit more in back half. And Trent, I think you said that maybe very modest, if any, OpEx growth next year. But maybe if you guys can talk about how you're feeling about that margin target now? And maybe what type of top line you think you might need to get back to those past margin levels?
Trent Ziegler
executiveYes. No, thanks, John. I mean, look, we hit 15% EBITDA margins in the second quarter. That's a level that we hadn't been at in quite some time, and that's against a pretty bleak revenue backdrop. I mean obviously, the revenue trend continues to work against us in the back half of this year. But I think we have reconfigured the cost structure of the business in such a way that any rebound in the top line should result in us getting back to mid- to high teens EBITDA margins in the not-too-distant future. I don't think it would take much.
Scott Peyree
executiveYes, I'll just add in there. I mean, just for specific example, going to Insurance is some of our largest clients, which we -- when they come back and they start spending significant budget again with us, we don't have to hire a bunch of people or anything. We don't -- we have the same account managers, we have the same marketers. We're just generating more revenue in VMD over the same cost basis. So as Trent alluded to in an earlier question, I believe across all the industries we're in, we can see significant revenue in VMD growth without the need for OpEx growth for quite some time.
John Campbell
analystYes, makes a lot of sense. And then on Homes, I saw in the shareholder letter, you guys called out the 11% decline in HELOC. And just kind of triangulating that or at least in my math, I'm showing that mortgage would be down maybe 15%, 20% or so sequentially. The industry, it looks like, was actually up 40%. That's just for seasonality. I'm guessing you guys maybe just kind of deemphasize that from the VMD standpoint. So any kind of color you can provide there? And then also, I don't want to put your feet to the fire, but I mean, is it potentially -- do you feel like this could be the trough for Homes or maybe just mortgage with the 2Q results?
Douglas Lebda
executiveSo picking the trough, listen, we hope so. And at the same time, the mortgage lenders are taking capacity. From an industry standpoint like -- and channel checks, et cetera, it feels like purchase is poised to do better and rates are -- and the mortgage rates seem to not be rising. The flip side of that would be some lenders are taking -- and I think you'll hear from it from some lenders are doing layoffs and pulling back on capacity. So from the standpoint of the price they're willing to pay, the quantity they want and the coverage, the demand equation, their capacity -- I want to make sure we're not going to see reductions in capacity, which would reduced the demand equation. Now that said, flip side to that is one of the things that we are going to do aggressively, particularly with Scott coming in here, is really get out and see our clients, plan with them and be much more closer to them over this period of time personally from both Scott and me and the rest of the team. So I expect some just operational wins there. Scott, anything to add?
Scott Peyree
executiveI would add in also just -- I mean you look at the refi market, I mean, I would say that's a -- that has fallen off dramatically. And I would say, you're probably at a trough, we might be at the trough a little bit. But what I would add there is if you think about it, every month, there is a lot of consumers out there purchasing homes at very high interest rates. I mean, that's happening every month right now this year. And so it does -- if you look into early next year, and you could theoretically see maybe some mortgage rates start to drop a little bit, and so you have -- you will have this ingrained user base of consumers that bought homes this year that will be actively looking to refi with any drop in interest rates at all. So that could be a start of a little bit of a benefit next year from a, compare and say, company like ours.
Douglas Lebda
executiveThe other comment I'd make inside of our product development initiatives, and [ Owen ] is doing a fantastic job, has taken over product. We're focused on purchase conversion rates. Now as many of you know, that's been an age-old challenge at LendingTree how to crack that code, but we are working on it and hope to see some progress.
Operator
operatorOur next question comes from Melissa from JPMorgan.
Melissa Wedel
analystFirst, I wanted to follow up on the revised guidance and just kind of comparing EBITDA margins from the most recent quarter, which, Trent, you noted were in the mid-teens. Just sort of implied in the back half, you're guiding to margins in the low double digits, so a couple of hundred bps lower than 2Q levels. I'm just trying to wrap my head around that, is it just sort of embedded conservatism and guidance driving that or something else that you're seeing?
Trent Ziegler
executiveNo. It's just the magnitude of the kind of compressed revenue in the back half of the year. We assume that we have done most of the work on the cost structure in the first half of this year, kind of the quarterly OpEx levels, we expect to remain relatively consistent through the back half of the year to where they were in Q2. But obviously, as your revenue trails off, that's going to impact our EBITDA margin. I mean, in the core gross margins or VMM, we actually do expect to see a little bit of improvement there in a couple of segments. It's just not quite enough to offset the magnitude of the decline in the revenue guide.
Douglas Lebda
executiveBy the way, one thing I'd add on the margin front. We did a little math calculation here for a prior question of how much would you need to get to 20% EBITDA margin on Q2, it's roughly, you need $10 million of VMD. And if we could do out of the 50% VMM margin, you need $20 million revenue in the quarter. That's not a -- that is not a long thought. And it -- I can't tell you when we're going to do it, but I can tell you we're going to get there because I can tell you we've been there before. And typically when the company has come back from the 2 other significant financial dislocations, it has come back bigger and stronger with more share.
Melissa Wedel
analystOkay. Got it. A follow-up question on a couple of the categories within Consumer. If we're looking at things, right, it looks like there is a little bit of a sequential increase in card -- in terms of revenue in card and personal loan. I just wanted to understand, how you attribute that? Is it mostly -- do you think -- is there some seasonality in that number? Are you starting to see sort of TreeQual payoff? What do you -- what's driving that?
Trent Ziegler
executiveYes. On card, in particular, we talked last quarter about how we migrated to a sort of new and improved foundational platform on which we operate that business. That has enabled us to better leverage LendingTree proper domain, right? You recall, we acquired the CompareCards business back in 2016, 2017, and that has been primary sort of activity. Like, most of the activity in the card business for us has run through that domain. There's a lot of value in us migrating some of that activity and some of that traffic over to the LendingTree domain to capture e-mails and repeat business and things like that. And so we're seeing that bear fruit. And so you saw a slight uptick in not only revenue, but a relatively pronounced uptick in the margin profile of that business in Q2, and we expect that to continue to progress forward through the back half of the year. That's probably one of the bright spots within Consumer, and that continues to be an end market that is sort of more healthy relative to some of the other businesses.
Scott Peyree
executiveYes. Just add on that, yes, that Lightspeed, the name of the platform, we migrated it, too. But it was -- that did have a significant impact on funnel throughput, funnel performance, conversion rates of our consumers have an immediate bump in marketing efficiency. But what I'd add on to that, I believe in the next few quarters is going to continue because we needed that new platform conversion to happen. And now we're doing a lot of continued testing and increased funnel optimization, throughput and optimizing result sets for consumers and better matches. And so I think there's a lot of opportunity in the credit card business for us in the coming quarters. A big part of that was that platform migration that needed to happen.
Douglas Lebda
executiveYes. I would only add, Lightspeed is a great example of us having a team getting product right, getting that up and running. That helps our existing credit card click-out business. And you've mentioned TreeQual, I would say, we've been talking about TreeQual and [ being with ] TreeQual for a long time, which, I would say, is something that we're all very mindful of. The flip side of that is we've made some pivots in the product in how we're working with lenders, and so we need to say we expect that to bear fruit shortly or soon in the future, but we're getting more lender receptivity to it. And then the biggest challenge you find is that we need the lenders work with those two. So a little bit of a catch '22 that you got to go to major card issuers, get them to work on a tech project with you, when you're also a small business for them, but we're slogging and having some success. Now when that hits, we expect it to have a big impact that, that will be a onetime event whenever we get it done.
Operator
operatorOur next question comes from Chris Kennedy from William Blair.
Cristopher Kennedy
analystJust wanted to follow up on the efforts to improve the conversion rates. Doug, you just mentioned a few of them. But can you just dive a little bit more into the initiatives and how they're going relative to your expectations?
Douglas Lebda
executiveSo I'm mindful of competitive things here, so let me hit it overall. Obviously, we talked about TreeQual. So if you look at a conversion funnel and a performance marketing company, you have to see where the biggest leak is, and then you go try to plug the leak. And credit cards, it's approval rate. And that's because we don't gather a lot of your information and we pick you out, and there's a pretty [ overt ] approval rate on those. . You also have in that business, which all of the competitors have the fact that people are seeking for credit -- seeking credit. So you have to get more preapproved data so that you're making offers to consumers that they're going to get, and I just talked about that one. The other series of teams are working on close rates from [ lead ] to fund in the -- mostly in the mortgage space. And there, what you're doing is, for those of you who might be new, you think about the act of getting our home loan or getting a small business loan, that doesn't happen in one sitting. And we need to enhance our CRM capabilities and be more interactive with the lenders, so that you're not just getting a onetime offer from LendingTree and then getting barraged with phone calls. We are working right. The change that we've made in how we're working with lenders is we actually now leverage our lender advisory council to have a smaller group of lenders that works with us on a test basis in a managed marketplace. It's very, very collaborative and co-creating with them. So I expect that to bear fruit. Now, the good news about these is while we're evaluating every quarter and we're pivoting, the last one I would say is My LendingTree, which is important. And there, it's about improving engagement and our offers platform so that we can give you much more personalized alerts. And that work is underway. Underlying a lot of this, the technical change that we have and what we call our offers platform, so today, if you're making changes to the pages where you're seeing your offers and interacting with lenders, it's very rigid. We're moving that very shortly to a system that we've been working on for almost about a year, I'd say, that's going to make that much more flexible. And the last thing I'd say about all of this, we don't need them to pay off tomorrow. Any one of these hits would have a change when it gets -- when it works. And if they don't work, as Trent said, we got some -- we got a lot of discretionary money that we're spending. And as things like Lightspeed get done, then we can shift those resources to work on something else.
Cristopher Kennedy
analystGot it. Very helpful. And then just a follow-up to that, what type of time frame are you kind of envisioning in order to make that ultimate decision whether they're working or not?
Douglas Lebda
executiveYes. So in our new -- in the way we're doing product now, as I said, we've got a dedicated cross-functional teams on anything that we deem a tech product initiative. And they have quarterly OKRs against each one of them. And I'll tell you one of the other things that -- and they -- not everybody hits them every quarter, but you go through a product review process, and we are making adjustments every quarter. Sometimes it's keep going, you're hitting your marks. Sometimes it's we need you to raise the bar. Sometimes it's we need you to -- we're going to shut this thing down. And that's just the way you do it with -- we need LendingTree to be a great product and tech organization. And with our leadership now, Scott Totman and [ Owen ], I feel like we've really got it.
Scott Peyree
executiveYes. And I just throw on one specific, the personal loans offers platform, which is we've seen the success on credit cards, and we're now all hands on deck. We know there's a lot of opportunity in personal loans on getting that offers platform converted over, which should happen sooner rather than later. And honestly, as we look at it, since those are all essentially preapproved offers that were -- the consumers to having better algorithms for better matches and making sure like the top listings have the highest potential for a consumer getting a funded loan, there's a lot of good work we can do there that will have an immediate and iterative cost only continually improving impact on more revenue per consumer and at the same time, giving them better matches so they're getting funded loans in an easier method. So I mean, we're pretty excited that some of the stuff can have impacts sooner rather than later.
Operator
operatorOur next question comes from Rob Wildhack.
Robert Wildhack
analystOn Home, do you have a number in mind for how far mortgage rates would have to come down, maybe it's to 5% or 4.5% before there's a healthy refinance opportunity again?
Douglas Lebda
executiveNo, I don't. And I tell you to go look at the MBA forecast. But in almost 30 years of doing this, like they're directionally right and sometimes hard to be precise. But the good news about -- what I will say, though, about refinance is there's actually, I would say, almost always, except at times like this, you do have a decent level of refinance activity. You have people who have adjustable rate mortgages coming due. You have people whose credit scores improve. You have people whose values go up, and they want cash out to go do something or pay off other debt. So all we're -- right now, it's just that the borrower benefit to a refinance isn't there. But like if you go get a mortgage at 7% or you get it at 9% because your credit is not great, when that gets to 6.5, there's savings in it for you. And so I think you just need to start seeing a tick down. But even really a stabilization, I think, would see more refinance business. But what I will tell you is, man, we are like storing mortgages that as rates do come down, you've got a lot of refinance business stacked up. And the industry, in general, has gotten more efficient. So I'd expect our throughput to be better because technology improvements are happening in the background as everybody is trying to be as efficient as they can. And those efficiencies are going to stick when the market gets -- starts to grow. Some of the top line mortgage [ economics ] right now are you looking for a pretty healthy mortgage industry next year.
Robert Wildhack
analystGot it. And then maybe one more for Scott. You mentioned earlier, Insurance carriers getting profitable towards year-end, resetting budgets into '24. Can we interpret that as a base case kind of outlook here, it takes carriers another 3 to 6 months before they can start thinking about growth again?
Scott Peyree
executiveYes. I would say, that's a base case scenario. The -- I think if I'm being completely honest, a lot of the carriers have pretty much written off '23, and they're in survival mode in '23. I mean I feel like there have been stabilization. I want to be very cautious of saying it's completely stable at this point. But I mean, I where I sit today, I feel like kind of June as a low point. We've even had July, we're better than June, which is positive, and there are a number of carriers and big consumer name brands that have increased budgets with us in July, not dramatically, but that's just a good sign that they're not continuing to cut. They feel like there's a stabilization. But I think when you're talking about significant major increases in marketing budget, it is probably going to happen at the turn of the year when our annual budget cycles shift to a new calendar year.
Operator
operatorAnd our final question comes from Mike Grondahl from Northland.
Mike Grondahl
analystDoug, you mentioned some lenders pulled back in 3Q or that's what you're seeing. Which verticals did they pull back the most? Which ones did they pull back the least?
Douglas Lebda
executiveSo first off, we weren't talking at 3Q, we were talking about the end of Q2. And Trent, do you want to take -- most in lease, I would say, in mortgage, a select number of lenders who pulled back by reducing the price they're willing to pay. So remember, lenders set bids in LendingTree [ as we said in ] Google. And that obviously impacts the revenue profile. And in personal loans, the "pullback" isn't like, "I don't want less volume," it's "I need a tighter credit box to be able to sell those loans." In terms of relative size, Trent, any...
Trent Ziegler
executiveYes. Order of magnitude, I'd say, some of the price concessions or bid reductions that we've seen in Home are probably the most pronounced. We've seen a handful of smaller ones in personal loans, [ mortgages ] in small business.
Mike Grondahl
analystGot it. And then Trent, have you disclosed or kind of put brackets around what the discretionary spend bucket is in '23?
Douglas Lebda
executiveNo, but not yet.
Trent Ziegler
executiveIt's in the ZIP code of 5% to 10% of the cost structure. .
Operator
operatorI'm showing no further questions at this time. I'd now like to turn the conference back to Doug Lebda, CEO. Please go ahead.
Douglas Lebda
executiveThank you all very much for -- again for being here today. Thank you very much for your questions. I just want to reassure shareholders that while I know this has been a long dark winter during the COVID season, I want you to know that we get the situation, and we are on it, and we are making changes at all levels, as hopefully, you can see, to address it. Our company is now smaller, we're leaner, we're faster, and we're more in person that's making us operate more effectively. We are incredibly mindful of our balance sheet, not only as a management team, but I can also tell you, as all of us being shareholders and me being a significant shareholder, we are in that boat with you, and we are going to manage that and improve our financial profile and make sure that, that can be handled. We believe our market position is very solid. As one of the leaders in this space, it is much harder on smaller marketplaces than it is on us. And so we continue to improve our market position, hopefully, consolidate share the sharper and higher margin with a better margin profile, so we're -- that we can capture any incremental revenue improvement with much more of it falling to the bottom line. We're going to focus this quarter on just continuing to provide great value for our clients, as Scott hit on, across all of our segments. That is the key on one side of the marketplace. And on the other, we talked about the initiatives underway to improve the relationship with our customers. Those are hard problems to solve, but we are making progress. Thank you very much for your belief in our company, and we look forward to talking to you next quarter.
Operator
operatorThank you. This concludes today's conference call. Thank you for participating. You may now disconnect.
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